|Carrot Insights announces expansion with Sun Life and Fitbit|
|Sep 22, 2016|
Canada’s celebrated wellness incentives app, Carrot Rewards, recently introduced new initiatives and partnerships as part of its long-term growth strategy.
A new daily step tracker feature allows users of the popular free app to earn rewards for achieving their personalized walking goals. A large majority of BC users are already earning daily rewards for walking and nearly ten billion steps taken by British Columbians this summer have been tracked and rewarded through the Carrot app.
“Thousands of British Columbians have already taken steps toward a healthier lifestyle with the Carrot Rewards app,” Government of British Columbia Health Minister Terry Lake said. “We know that increased activity can have positive benefits for our health and, thanks to these new partnerships, there are now even more incentives to get people moving and receive rewards for healthy behaviour.”
“One in three Canadians is affected by diabetes or prediabetes,” says Rick Blickstead, President and CEO, Canadian Diabetes Association. “The good news is that in many of the cases, type 2 diabetes can be delayed and/or prevented with healthier eating or increased physical activity. By partnering with Carrot and Sun Life, we hope to encourage people to take charge of their health and be rewarded for achieving a healthy lifestyle.”
Sun Life is committed to the prevention of diabetes and its related complications. Since announcing support of the cause in late 2012, Sun Life has proudly committed over $13 million towards diabetes awareness, prevention, care and research initiatives.
The Government of Canada, through the Public Health Agency of Canada, invested $5 million over five years in the Carrot Rewards app project. The Government of British Columbia provided $2.5 million to support the early launch of the app in B.C. Including contributions from the private sector, a total of more than $15 million has already been invested in this world-leading program.
Public Health Agency of Canada, Media Relations
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