|Carrot Rewards app gets $1.5 million boost from Ontario government|
|Jul 11, 2017|
A free app that’s all carrot, no stick — offering users loyalty points for completing quizzes and surveys about healthy living — has gotten a $1.5 million boost from the Ontario government.
The healthy messaging is provided by governments and agencies, and then behavioural scientists work to make it appealing for app users, Souvaliotis said.
Surveys and quizzes typically take less than a minute to complete.
The company makes its money on points, “and we only make money if we are making a difference, if people don’t participate … they don’t earn points and we don’t earn money,” he added.
In B.C., where Carrot Rewards has been in use for a year, “we are able to target smokers with antismoking messages instead of wasting energy targeting everybody.”
The app can also urge suburbanites to walk more, given they typically walk less than those living in urban areas.
Carrot Rewards was developed with the help of the Public Health Agency of Canada as well as health-based charities.
“This innovative digital platform is encouraging and incentivizing healthy choices, and helping to improve the overall health and well-being of people across the province,” said Minister of Tourism, Culture and Sport Eleanor McMahon in announcing the funding.
“Features such as the loyalty program, personal goal tracking and the quizzes aim to make leading a healthier life easier and show that improving your health can be fun, too.”